Do Your Brochures Need a Facelift?

When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you haven’t updated your brochures in a while. Here are six tips to get you started.

1. Hit the highlights.

A brochure isn’t a catalog. Hit the highlights, including key features and benefits. Save the details for another time.

2. Target key markets.

Increase the power of your marketing by segmenting your brochures for specific purposes. Instead of printing 10,000 of one brochure, for example, try breaking the run into four versions of 2,500 each. Use segmentation to promote individual product categories or target key audiences.

3. Limit your font choices.

Don’t over-clutter your space or create visual confusion with too many fonts. A good rule of thumb is to use no more than three fonts in any piece.

4. Incorporate white space.

Brochures are designed as door openers, not sales closers. Be selective. Use white space to create breathing room and keep the design clean and inviting.

5. Use high-quality stock.

People associate the quality of your paper stock with the quality of your products. Don’t skimp!

6. Include a call to action.

Even though you might not want to give a hard sell, you still want a call to action. Otherwise, your audience may read the brochure and set it aside. CTAs are critical to getting your audience to take the next step.

Need more great ideas? Give us a call and let one of our designers guide you through the process.

Pantone Color of the Year 2025: Mocha Mousse

There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in a dessert glass.

What is the Color of the Year? It’s Pantone’s choice to represent the emotions and themes of the upcoming year. The company has been inspiring others with its selections since 2000. Since then, designers in every industry, from print to fashion to interior design, have looked to Pantone for inspiration.

How can you use Mocha Mousse?

·       Select it as a primary background color to evoke a warm and inviting atmosphere.

·       Try it as an accent color to add depth and sophistication.

·       Combine Mocha Mousse with warm complementary colors, such as Cannoli Cream and Safari, to create an ambiance of warmth and comfort.

·       Combine it with soft, feminine colors like Cornflower Blue, Viola, and Rose Tan for a soft, floral feel.

When you use Mocha Mousse in your color palette, you join leading-edge designers from Motorola, Joybird, Ispsy, Spoonflower, and Libratone, all of which incorporate this color into their product and marketing designs this year. The warmth of velvety chocolate is everywhere, from phone cases and earbuds to upholstered furniture and wallcoverings.

What are designers saying? “Pantone Color of the Year 2025 evokes grounding, calm, and emotional healing,” notes Natalie Benmayor, designer and founder of Capsule Eleven, making sustainable jewelry. “[It dissolves] fear and stress while nurturing inner strength and reassurance.”

Emma Gage, designer and founder of Melke, which produces sustainable eclectic fashion, concurs. She refers to Mocha Mousse as the “vibrant synergy of creativity and connection.”

Ahhhh that sounds wonderful, right?

How could you use Mocha Mousse to create connection and warmth in your designs this coming year?